AI Search Observatory
Monitoring how B2B software discovery is shifting from traditional search engines to AI assistants like ChatGPT, Claude, and Perplexity.
Latest Signals
43% of B2B searches now happen inside LLMs
+72% YoYUp from 25% just 12 months ago. ChatGPT and Claude are becoming primary discovery channels for software decisions.
Source: Avaly Query Analysis
Tools with structured documentation get 2.4x more citations
LLMs favor tools with clear, well-organized documentation and explicit feature lists.
Source: Citation Pattern Analysis
Perplexity gaining share rapidly in enterprise queries
+400%15% of B2B software queries now go through Perplexity, up from 3% last year.
Source: Traffic Analysis
Historical Timeline
43% LLM discovery rate milestone
Impact: positive
Claude 4 release shifts citation patterns
Impact: neutral
Perplexity launches enterprise product
Impact: positive
First 30% threshold crossed
Impact: positive
Observatory Focus
LLM-based software discovery, citation patterns, and AI visibility optimization