Living Observatories
Unlike static reports, our observatories are continuously updated windows into market dynamics. Track trends as they emerge, not months after.
LLM-based software discovery, citation patterns, and AI visibility optimization
Monitoring how B2B software discovery is shifting from traditional search engines to AI assistants like ChatGPT, Claude, and Perplexity.
Latest Signals
43% of B2B searches now happen inside LLMs
+72% YoYUp from 25% just 12 months ago. ChatGPT and Claude are becoming primary discovery channels for software decisions.
Tools with structured documentation get 2.4x more citations
LLMs favor tools with clear, well-organized documentation and explicit feature lists.
Perplexity gaining share rapidly in enterprise queries
+400%15% of B2B software queries now go through Perplexity, up from 3% last year.
Local SaaS ecosystem health, category trends, and market dynamics
Comprehensive tracking of the Brazilian SaaS ecosystem including market size, growth rates, category dynamics, and competitive landscape.
Latest Signals
AI-native tools growing 3x faster than traditional SaaS
3x growthTools with AI-first architecture seeing 67% YoY growth vs 22% for traditional software.
Brazilian SaaS companies raising 40% less than 2024
-40%Focus shifting to profitability over growth at all costs.
WhatsApp integration now table stakes
89%89% of new B2B tools launching with native WhatsApp integration.
E-commerce platform dynamics, payment innovation, and logistics tech
Tracking the evolution of e-commerce platforms, payment solutions, and logistics tools in Brazil's rapidly evolving digital commerce landscape.
Latest Signals
WhatsApp-native commerce platforms grow 340% faster
+340%Platforms built around WhatsApp seeing explosive growth vs traditional e-commerce.
PIX now accounts for 52% of online transactions
52%Credit card share declining as instant payment adoption accelerates.
Communication tool fragmentation, collaboration patterns, and async work
Monitoring trends in business communication tools, collaboration platforms, and the evolution of hybrid work infrastructure.
Latest Signals
Async-first tools gaining ground on real-time chat
+24%Companies reporting 24% increase in async tool adoption as meeting fatigue peaks.
Communication tool fragmentation finally declining
-8%After years of growth, average tools per company dropping from 5.7 to 5.2.
How Our Observatories Work
Continuous Updates
Unlike static reports, observatories update continuously as new data arrives. Weekly, bi-weekly, or monthly depending on the topic.
Real-Time Signals
Key insights are surfaced as signals: trends, alerts, and data points that matter for decision-making.
Historical Context
Every observation includes historical timeline, showing how trends evolved and their market impact.