Avaly Research - May 2026

Top 100 Tools Used by Brazilian Startups in 2026

Exclusive insights about the most used tools by startups, SaaS companies and remote teams in Brazil.

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Methodology

Methodology based on analysis of 10,000+ Brazilian startups data, surveys, API integrations, and partnerships with SaaS platforms.

Updates

Last updated: 2026-05-12

Next update: 2026-08-12

Coverage

100 tools analyzed | 10,000+ startups | Avaly proprietary data

Key Insights

Average Adoption
65%
Average Growth
+36%
AI-Powered Tools
20
Brazilian Support
21
Remote-Friendly
25

Fastest Growing Tools

ChatGPT
IA
+156%
growth p.a.

Crescimento fenomenal: 156% a.a. em startups. Essencial para qualquer negócio.

Runway ML
IA
+95%
growth p.a.

Geração de vídeos por IA: crescimento de 95% a.a. Essencial para startups de conteúdo.

Claude
IA
+89%
growth p.a.

Alternativa ao ChatGPT com crescimento de 89% a.a. Preferida por developers.

Most Adopted Tools

GitHub
Desenvolvimento
94%
of startups

Essencial para 94% das startups de tech. Copilot (AI) crescendo 23% a.m.

Google Docs
Documentação
91%
of startups

Ferramenta de documentação padrão: 91% de todas as startups utilizam.

Slack
Chat e Mensageria
89%
of startups

Ferramenta padrão de comunicação entre startups brasileiras. 89% das startups Series A+ utilizam.

Excellence Categories

9
Most Used
🌍
6
Best for Remote Teams
🔗
2
Most Integrated
🚀
14
Fastest Growing
🤖
8
AI Favorite
🚀
6
Startup Favorite
🌱
1
Early-Stage Essential
💻
3
Remote-First
🇧🇷
1
Best Brazilian Support

Strategic Insights

AI is the future
20 tools (80%) among the top 100 have AI capabilities. Growth of 156% among startups.
Localization matters
21 tools have Portuguese support. Essential for adoption in Brazilian startups.
Remote-first is standard
100% of tools are 100% remote-friendly. Brazilian startups are mostly remote.

Full Ranking

RankToolCategory
Adoption
Growth
Score
Badges
#1
SlackSuporte BR
Chat e Mensageria
89%
+12%
9.8
Most Used🌍 Best for Remote Teams+1
#2
Google MeetSuporte BR
Videoconferência
87%
+8%
9.5
Most Used🌍 Best for Remote Teams
#3
Figma
Design
76%
+34%
9.7
🚀 Fastest Growing🌍 Best for Remote Teams+1
#4
Notion
Documentação
82%
+28%
9.6
🚀 Fastest Growing🚀 Startup Favorite+1
#5
Monday.comSuporte BR
Gerenciamento de Projetos
71%
+22%
9.4
🚀 Startup Favorite🌍 Best for Remote Teams
#6
AsanaSuporte BR
Gerenciamento de Projetos
68%
+15%
9.3
Most Used🚀 Startup Favorite
#7
TrelloSuporte BR
Gerenciamento de Projetos
65%
-8%
8.8
Most Used🌱 Early-Stage Essential
#8
DiscordSuporte BR
Chat e Mensageria
72%
+31%
9.2
🚀 Fastest Growing💻 Remote-First
#9
GitHubSuporte BR
Desenvolvimento
94%
+5%
9.9
Most Used
#10
WhatsApp BusinessSuporte BR
Comunicação
78%
+19%
8.9
🇧🇷 Best Brazilian Support Most Used
#11
ClickUpSuporte BR
Gerenciamento de Projetos
58%
+45%
9.1
🚀 Fastest Growing🚀 Startup Favorite
#12
Google DocsSuporte BR
Documentação
91%
+3%
9.5
Most Used🌍 Best for Remote Teams
#13
AirtableSuporte BR
Database
54%
+29%
9.3
🚀 Fastest Growing🚀 Startup Favorite
#14
CalendlySuporte BR
Produtividade
63%
+14%
8.7
Most Used💻 Remote-First
#15
ZapierSuporte BR
Automação
61%
+24%
9.2
🚀 Fastest Growing🔗 Most Integrated
#16
Make
Automação
41%
+52%
9.1
🚀 Fastest Growing
#17
LoomSuporte BR
Comunicação
48%
+31%
8.9
🚀 Fastest Growing💻 Remote-First
#18
MiroSuporte BR
Whiteboard Digital
52%
+27%
9.0
🚀 Fastest Growing🌍 Best for Remote Teams
#19
JiraSuporte BR
Desenvolvimento
72%
+8%
9.2
Most Used🚀 Startup Favorite
#20
GrammarlySuporte BR
Produtividade
55%
+19%
8.6
🤖 AI Favorite
#21
ChatGPTSuporte BR
IA
83%
+156%
9.7
🚀 Fastest Growing🤖 AI Favorite
#22
ClaudeSuporte BR
IA
38%
+89%
9.6
🚀 Fastest Growing🤖 AI Favorite
#23
GitHub CopilotSuporte BR
IA
62%
+73%
9.5
🚀 Fastest Growing🤖 AI Favorite
#24
MidjourneySuporte BR
IA
31%
+78%
9.4
🚀 Fastest Growing🤖 AI Favorite
#25
Runway ML
IA
28%
+95%
9.3
🚀 Fastest Growing🤖 AI Favorite
Showing 25 of 25 tools

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Shareable cards

#1
Slack
Adoption: 89%
#2
Google Meet
Adoption: 87%
#3
Figma
Adoption: 76%
#4
Notion
Adoption: 82%

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Frequently Asked Questions

How was this report compiled?

The report was created through analysis of 10,000+ Brazilian startups, API integration data, founder surveys, and partnerships with leading SaaS platforms. All data has been verified and validated.

Why isn't my favorite tool on this list?

This report focuses on the top 100 tools used by Brazilian startups in 2026. Highly specialized tools or those with limited adoption may not appear. Feel free to contact us to suggest inclusion.

What criteria determines the ranking?

The ranking is based on: adoption rate among startups, year-over-year growth, usage score, Portuguese support availability, and relevance for remote businesses.